Artecola Química innovates in its management with the strategy of investing in Cultural Capital.
It is a process that opens a new horizon of competitive advantages, valuing our Culture as a major strategic differentiator.

Starting Point: Initial Diagnosis
A survey with all employees was the starting point. Each person assessed how they perceived their own values, the company’s values at that time, and the desirable values for our company across seven aspects. Among them were sustainable development and operational excellence.

After the stages of diagnosis, analysis, and information validation, was defined Cultura Meta Artecolathrough a co-creation process with everyone who is part of the company.

Definition of Artecola’s Target Culture
Artecola’s Target Culture guides attitudes, inspires actions, and makes our purpose possible. With everyone’s participation, we are promoting a movement of deep transformation that is still uncommon in the business world. For this reason, it is considered pioneering and innovative.

Based on the diagnosis and evaluations, we refined our Vision: To be the best business ally in adhesives and thermoformed laminates in Latin America, promoting the sustainable development of the region.

Similarly, the expression “We unite what together has more value than apart” came to represent our Purpose.

Four pillars, or Values, were defined as the foundation for this new challenge: Continuous Improvement, Operational Excellence, Making a Difference, and Sustainable Development.

These are connected to the Mission, which was reviewed and redesigned: We develop, manufacture, and supply solutions in adhesives and thermoformed laminates for industrial clients, commercial distribution networks, and final users.

Now, with leadership playing a key role in this movement, we are all committed to building a unified, integrated, and aligned culture at Artecola Multilatina. We work to ensure tangible improvements in the performance of leaders, teams, and the entire organization, while also ensuring the best performance for our clients, society, and people.